RICHMOND HILL, Ontario (August 26, 2026) – Volvo Car Canada Ltd. (VCCL) is pleased to announce the appointment of Narcis Tajvidi as Director, Digital.
Currently serving as Online Business Lead, Narcis has played a pivotal role in advancing Volvo Car Canada's digital business and customer experience strategy since joining the company in 2021, helping drive improvements across e-commerce, digital performance, retailer engagement, and omnichannel customer journeys.
With more than 15 years of leadership experience in the automotive industry, Narcis brings a strong combination of commercial, digital, and transformation expertise gained through progressive roles at both Volvo Car Canada and BMW Group Canada.
In her new role, she will lead the Digital, Data, and Technology portfolio for the market in Canada, with a focus on accelerating growth, strengthening customer and retailer experiences, advancing AI and data capabilities, and ensuring technology investments deliver meaningful business value.
"Narcis has been a driving force behind our digital transformation efforts in Canada and has consistently demonstrated a deep understanding of both our business and our customers," said Matt Girgis, Managing Director, Volvo Car Canada Ltd. "Her ability to combine strategic thinking with execution, while building strong partnerships across our organization and retailer network, has been instrumental to our success. I have strong confidence in Narcis as she steps into this role and look forward to the impact she will continue to make for our business, our retailers, and our customers."
Recognized for her collaborative leadership, Narcis is committed to building strong partnerships across retailers, colleagues, and global teams as the company continues its digital transformation journey.
Read more on Volvo Cars Press & Media
Contact:
Jennifer Okoeguale
Media Relations
Volvo Car Canada Ltd
+1 647-881-6878
jennifer.okoeguale@volvocars.com
About Volvo Car Canada Ltd.
Volvo Car Canada Ltd. is a subsidiary of Volvo Car Group of Gothenburg, Sweden. VCCL provides marketing, sales, parts, service, technology, and training support to the 37 Volvo automobile retailers across Canada. For more information, please refer to the Volvo Cars Canada media website at: www.volvocars.com/en-ca/media/
About Volvo Car Group
Volvo Cars was founded in 1927. Today, it is one of the most well-known and respected car brands in the world with sales to customers in more than 100 countries. Volvo Cars is listed on the Nasdaq Stockholm exchange, where it is traded under the ticker “VOLCAR B”.
"For life. To provide freedom to move in a personal, sustainable and safe way." This purpose is reflected in Volvo Cars' ambition to become a fully electric car maker and in its commitment to an ongoing reduction of its carbon footprint, with the ambition to achieve net-zero greenhouse gas emissions by 2040.
In 2025, Volvo Cars sold over 710 thousand cars, with an electrified share of 46%. Volvo Cars on average employed 42,600 full-time employees. Volvo Cars' head office, product development, marketing and administration functions are mainly located in Gothenburg, Sweden. Volvo Cars' production plants are located in Gothenburg, Ghent (Belgium), South Carolina (US), Chengdu, Daqing and Taizhou (China). The company also has R&D and design centres in Gothenburg and Shanghai (China).