Trupanion Searches for this Year’s “It Pets” With Return of Annual truFame Contest

SEATTLE, Sept. 10, 2026 (GLOBE NEWSWIRE) -- The search is on for Trupanion’s next four-legged stars.

Trupanion (Nasdaq: TRUP), North America’s leading pet insurer, today announced the launch of its annual truFame contest, giving Trupanion members the chance to put their pets in the spotlight—and share the stories that make them so special.

truFame celebrates the cats and dogs who bring more joy, laughter, and love into our lives every day—from their silliest antics to the moments when we need them most. Ten winning pets will become the faces of Trupanion in 2027, appearing in marketing and community campaigns throughout the year.

“Every pet has a story, and truFame gives our members a simple way to show what makes their pet one of a kind,” said Margi Tooth, CEO and President of Trupanion. “What I enjoy most about this contest is that each photo highlights a bond worth protecting, and that’s at the heart of our mission.”

Last year, thousands of Trupanion members submitted their pets to truFame, generating over 30,000 votes from pet lovers across North America. This year, Trupanion expects to see even more unforgettable pets and stories take center stage.

How truFame Works

• Submit: Think your pet has what it takes to be a star? You’ve got 10 days to enter! Trupanion members can submit their pet’s photo and story from September 10 through September 20 at trufame.trupanion.com.
• Vote & Share: Once submissions close, it’s time to rally your friends and family! From September 24 through October 6 at 5:00 p.m. PDT, pet lovers can visit trufame.trupanion.com to vote for their favorite finalists—and share their pick with friends and family to encourage them to vote, too.
• Celebrate: Ten winning pets will be announced the week of October 12 and will become the faces of Trupanion in 2027.
• Terms and Conditions: Full contest details and eligibility requirements are available at truFame Terms and Conditions.

While truFame may start with a photo, the stories behind the pets are what make the contest special.

Last year’s winners included pets with stories of resilience, companionship, and unconditional love. Atlas, a Siberian Husky from Ontario, was among the 2025 winners after his family shared how Trupanion helped them navigate two emergency surgeries before he turned two.

“Without Trupanion, I truly don’t know how we could have managed–and the truth is, Atlas might not be here today,” Atlas’ owners wrote in their truFame submission. “He is truly the best dog. Trupanion didn’t just cover the bills–they gave us more time, more love, and more memories with our best friend.”

Stories like Atlas’ capture what truFame is ultimately about: celebrating the extraordinary bond between pets and their people.

“Seeing the pets our members love and the stories they share is one of my favorite parts of truFame,” added Tooth. “These cats and dogs are family. They bring us joy, comfort, and companionship, and they remind us every day why we’re here.”

For more information or to submit a pet, visit trufame.trupanion.com.

About Trupanion

Trupanion is the leader in medical insurance for cats and dogs throughout the United States, Canada, and certain countries in Continental Europe, with over 1,000,000 pets currently enrolled. For over two decades, Trupanion has given pet parents peace of mind so they can focus on their pet's recovery, not financial stress. Trupanion is committed to providing pet parents with the highest value in pet medical insurance with unlimited payouts on eligible expenses for the life of their pets. With its patented VetDirect Pay™ technology, Trupanion is the only North American insurer capable of paying veterinary practices directly at the time of checkout—often in seconds. Trupanion is listed on NASDAQ under the symbol "TRUP". The company was founded in 2000 and is headquartered in Seattle, WA. Trupanion policies are issued in the United States, by its wholly-owned insurance entity American Pet Insurance Company or ZPIC Insurance Company and, in Canada, by its wholly-owned insurance entity GPIC Insurance Company or by Accelerant Insurance Company of Canada. For more information, please visit www.trupanion.com.