TruGolf Announces Binding Distribution MOU with TruGolf Canada Inc. Covering Defined Canadian and Indigenous Market Opportunities
SALT LAKE CITY, Utah, Sept. 08, 2026 (GLOBE NEWSWIRE) -- TruGolf Holdings, Inc. (Nasdaq: TRUG) today announced that it has entered into a legally binding Memorandum of Understanding with TruGolf Canada Inc. The MOU appoints TruGolf Canada Inc. as TruGolf’s exclusive master distributor and strategic platform partner within the defined Territory established in the MOU.
The arrangement covers the TruGolf products and services included within the MOU’s definition of “TruGolf Products,” including applicable simulator systems, launch monitors, RANGE by TruGolf systems and E6 software offerings.
TruGolf Canada will work with TRU Nations Golf Inc., a separate company, on Indigenous community engagement and market-development initiatives. This work will be conducted under separate arrangements between the companies.
Expanding Access to Golf
The parties expect the arrangement to increase the availability of TruGolf’s golf simulation technology and year-round golf experiences within the markets and channels covered by the MOU.
“We believe this agreement will expand access to TruGolf’s immersive virtual golf experiences and create new opportunities for people to play, practise and enjoy golf throughout the year,” said Nate Larson, Chief Experience Officer at TruGolf. “TruGolf Canada brings valuable market knowledge, relationships and a strong vision for introducing TruGolf technology to new customers and communities. We look forward to working together as we move toward a definitive long-term agreement.”
“Our goal is to build a strong Canadian market for the complete TruGolf experience, from premium launch monitors and simulator technology to flexible RANGE by TruGolf systems,” said Steve Harvey, CEO of TruGolf Canada Inc. “What makes RANGE especially exciting is its potential to support a variety of golf environments, including entertainment, instruction and year-round programming. We see a significant opportunity to work with customers and communities to develop experiences suited to their space, objectives and users.”
The MOU became effective on August 25, 2026, and is legally binding while the parties negotiate a definitive long-form agreement in good faith. The parties have agreed to conduct those negotiations within 45 days. Unless extended by mutual written agreement, the MOU will automatically terminate if a definitive agreement is not executed within 180 days of the effective date.
Disclaimer on Forward Looking Statements
This news release contains certain statements that constitute “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements in this release include, without limitation, statements regarding the parties’ intention to negotiate and execute a definitive long-term distribution agreement, the anticipated scope and territory of the contemplated distribution arrangement, the expected availability and distribution of TruGolf products in Canada and Indigenous Community channels in Canada and the United States, and the expected benefits of expanding access to golf. Such statements that are not of historical fact constitute “forward-looking statements” and accordingly, involve estimates, assumptions, forecasts, judgements and uncertainties. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable as of the date made, expectations may prove to have been materially different from the results expressed or implied by such forward-looking statements. The Company has attempted to identify forward-looking statements by terminology including ''believes,'' ''estimates,'' ''anticipates,'' ''expects,'' ''plans,'' ''projects,'' ''intends,'' ''potential,'' ''may,'' ''could,'' ''might,'' ''will,'' ''should,'' ''approximately'' or other words that convey uncertainty of future events or outcomes to identify these forward-looking statements. These statements are only predictions and involve known and unknown risks, uncertainties, and other factors. Any forward-looking statements contained in this release speak only as of its date. The Company undertakes no obligation to update any forward-looking statements contained in this release to reflect events or circumstances occurring after its date or to reflect the occurrence of unanticipated events. More detailed information about the risks and uncertainties affecting the Company is contained under the heading "Risk Factors" in the Company's Annual Report on Form 10-K and subsequently filed Quarterly Reports on Form 10-Q and Current Reports on Form 8-K filed with the SEC, which are available on the SEC's website, www.sec.gov
About TruGolf:
Since 1983, TruGolf has been passionate about driving the golf industry with innovative indoor golf solutions. TruGolf builds products that capture the spirit of golf. TruGolf's mission is to help grow the game by attempting to make it more Available, Approachable, and Affordable through technology - because TruGolf believes Golf is for Everyone. TruGolf's team has built award-winning video games ("Links"), innovative hardware solutions, and an all-new e-sports platform to connect golfers around the world with E6 CONNECT. Since TruGolf's beginning, TruGolf has continued to attempt to define and redefine what is possible with golf technology.
| Contact: | Michael Bacal |
| mbacal@darrowir.com | |
| 917-886-9071 |
