The Death of the Click: RIMC 2026 Convenes Industry Leaders as Agentic AI Hijacks Consumer Buying Decisions
The warning that agencies must adapt to Agentic AI or else be left behind in the shift beyond clicks was given by industry leaders at the Reykjavik Internet Marketing Conference (RIMC) on Thursday, September 17, 2026. Since autonomous AI agents are quickly taking over traditional search and starting to make purchasing decisions on consumers' behalf, methods that rely on driving clicks and website traffic are suddenly becoming outdated. The RIMC 2026 conference is gathering global experts from IKEA, Yoast, Sprell, and FINDS to provide businesses with an urgent guide: make sure your data is optimised for machine-driven selection at present, or you will end up completely invisible to tomorrow's buyer.
The Reykjavik Internet Marketing Conference (RIMC), which is Iceland's leading digital marketing event, will take place on Thursday, 17th September 2026. This year's conference represents a significant change for the industry as it concentrates on the ways in which brands can win consumer choice in a growing reality shaped by Agentic Artificial Intelligence.
The digital marketing environment is experiencing its most significant transformation so far, with industry attention quickly moving from improving click-through rates (CTR) and web traffic to focusing on preference—making sure that brands are selected when autonomous AI programmes and digital assistants make decisions and carry out transactions on behalf of consumers.
Autonomous Systems Making Real-Time Decisions
The RIMC meeting in 2026 will focus on agentic AI systems which do not simply act as passive chatbots waiting for inputs but instead function as active agents capable of making autonomous decisions in order to solve complex tasks. Since AI is having an impact on consumer behaviour, future visibility will rely on the quality of technical data and the context rather than on catchy slogans.
According to Kristján Már Hauksson, who founded RIMC and is the CSO of Ceedr Nordic, "RIMC is not merely a conventional marketing conference any longer; it has become a vital reality check concerning the direction that digital communication is taking." "The question that all businesses have to answer is simple: Are our brands prepared when machines start making decisions on behalf of consumers?"
Global Industry Experts and Real-World Applications
RIMC 2026 brings together international leaders and top local experts to connect high-level industry trends with concrete applications:
- Arnoldo Cabrera (Global IKEA) explains the evolution of the digital optimisation landscape at one of the world's largest companies and the role that agentic technology plays in the interaction between search (SEO/AEO), advertising (SEM), and conversion rate optimisation (CRO).
- Alex Moss (Yoast) explains how site optimisation for agentic commerce functions through the use of UCP and ACP, highlighting the role of technical data in determining visibility on platforms such as ChatGPT and Google AI Overviews.
- Christian Sogn Iversen (from Sprellgruppen) looks into the reason why physical retail stores act as the final data reference point in an agentic-driven commerce environment.
- Snæbjörn Ragnarsson (Pipar\TBWA) and Elín Elísabet Jóhannsdóttir Löve (The National Church of Iceland) have presented a case study that is human-focused, illustrating how a non-AI digital solution was able to effectively address complex engagement challenges.
- Einar Thor (FINDS) links the global changes in e-commerce with the realities of local markets, demonstrating how businesses can make use of agentic integrations at present.
Event Schedule & Registration
The conference will occur on September 17, 2026, from 13:00 to 17:15 GMT (with the doors opening at 12:30), after which there will be networking drinks at Happy Hour.
More information about the conference programme and details on how to register can be found at www.rimc.is.
The RIMC team
rimc@rimc.is
www.rimc.is
+354 5109000
The Reykjavík Internet Marketing Conference (RIMC), which was established in 2004, is Iceland's leading event in the field of digital marketing, search engine optimisation, and web analytics. Over more than twenty years, RIMC has acted as an important reality check for people working in the industry by linking global technology trends with practical business strategy. Through combining keynote addresses from around the world, presentations by regional pioneers and input from local experts, RIMC provides marketers, executives and e-commerce leaders with the insights they need in order to cope with the changing digital environment.
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