Sporting Risk Marks Midnite Partnership Milestone After World Cup Success
Sporting Risk is celebrating the first anniversary of its partnership with Midnite following a successful year of collaboration, highlighted by the launch of the operator’s popular Sub Hero promotion during the World Cup.
The sports analytics specialist, known for its predictive models and advanced betting content, has helped support Midnite’s continued growth as the UK challenger sportsbook strengthens its position in the market.
Over the past 12 months, Midnite has tripled turnover while expanding its offering with Sporting Risk’s Player Props and next-generation player-focused BetBuilder solutions.
During the World Cup, Midnite’s Sub Hero promotion, powered by Sporting Risk’s SureSub technology, gave players the opportunity to continue their selected player bets when a substitution occurred. The campaign featured 116 Player Prop markets, including 26 Super Sub and 26 Extra Time Player Prop markets, alongside 269 BetBuilder-compatible markets.
Following its success, Sub Hero will return for the new football season, giving customers more opportunities to engage with player-focused betting experiences powered by Sporting Risk’s technology.
The partnership has also introduced a range of additional products, including player head-to-heads, in-play multis and micromarkets, with player-market coverage available across more than 150 global competitions.
Andy Phillips, SportingRisk.com CBDO, commented:
“Over the past year we’ve both grown incredibly quickly and we’ve learned a lot along the way. The World Cup proved the ideal way to showcase our work together and demonstrate what’s possible when strong modelling and smart technology are combined with an operator that’s committed to product innovation. We’re excited for the new season ahead as we kick on with our Midnite partnership.”
Zach Amin, VP of Sportsbook, Midnite, added:
“Sporting Risk’s expertise in modelling and contextualised football content has played a key role in our continued growth in the UK. Sub Hero delivered during the World Cup and we’re looking forward to its impact on the Premier League. Access to high-quality modelling and technology instantly enhances our platform providing a real competitive product edge to attract users.”