Simplification of Group Structure through Mergers

Sporty BidCo announces that it has initiated a simplification of its group structure through two mergers:

1. A reverse (downstream) parent-subsidiary merger between Sporty Norge Holding AS (transferring company) and Sporty Norge AS (acquiring company), whereby Sporty Norge Holding AS is merged into its subsidiary, Sporty Norge AS.

2. A parent-subsidiary merger between Sporty Holding AS(transferring company) and Sporty Group AS(acquiring company), whereby Sporty Holding AS is merged into its parent company, Sporty Group AS.

The mergers are being carried out because the shareholder of each transferring company wishes to simplify the group structure. On this basis, the boards of directors of the companies have concluded that combining the transferring and acquiring companies is appropriate, as the mergers are expected to generate positive synergies and reduce costs for the group. The mergers are expected to be completed in October 2026.

For further information, please contact: Tor Fredrik Neumann-Berg, CFO, tel. +47 452 41 364