Pride Holdings Group set to Launch Pride Cell With Perch Mobile, Adding a Subscription Gateway to Its Growing Consumer Ecosystem

A Built-In Gateway to the Pride Portfolio

Pride Holdings Group intends for Pride Cell to serve as a connective layer across its portfolio, rather than an isolated product line. Because a mobile subscription is used daily, management believes it is well positioned to introduce customers, by default, to the Company’s broader roster of venues, events, media and membership offerings through account-level perks, cross-brand promotions and loyalty benefits built directly into the Pride Cell service. A Pride Cell subscription is intended to be the bridge for the customer into the wider Pride ecosystem. Management views this approach as a way to lower the cost of introducing customers to new brands as the Company continues to acquire and launch them, since each Pride Cell subscriber represents an existing, ongoing relationship rather than a new audience that must be built from scratch. In the same way that 2 computer giants used their operating systems to market software brands, Pride Holdings will use a premium cell phone service to launch its brands nationwide.

“Our goal is to build Pride Holdings Group into much more than a collection of individual businesses,” said Tim Majors, Interim CEO of Pride Holdings Group. “We are developing an ecosystem of brands that can connect with our community in everyday life. Pride Cell gives us an opportunity to enter the mobile communications market with a brand that represents our community while creating another potential recurring-revenue business for Pride Holdings Group. Just as important, it gives us a direct, everyday line to our customers that we can use to introduce them to everything else we’re building.”

“Pride Cell is exactly the kind of partnership Perch Mobile was built to support,” said Paul Harkins, Chairman of the Board of Perch Mobile Inc. “Wireless service creates a relationship with the customer every single day. By combining Perch’s mobile infrastructure and operating platform with Pride Holdings Group’s brands and community reach, we have the opportunity to build Pride Cell into more than a wireless service. It can become an everyday connection between Pride Holdings and the customers it serves.”