Premier League Team Renew & Extend Agreement
Pri0r1ty Intelligence Group PLC
15 September 2026
15 September 2026
Pri0r1ty Intelligence Group PLC
("Pri0r1ty", the "Group" or the "Company")
Leading Premier League Team Renew & Extend Agreement
One of the leading Premier League teams competing in Europe renews agreement with Halfspace and extends relationship to include Vox
Pri0r1ty Intelligence Group PLC (AIM: PR1, OTC: PRIAF), the AI focused business delivering growth solutions to SMEs, is pleased to announce that its operating company, Halfspace, has renewed its agreement with a leading Premier League club to continue supporting match day sales activities during the 2026-27 Premier League season.
Key Headlines of the Deal:
● Continued utilisation of Compass ID, one of the Group's core data management products - Driving increased efficiency in marketing spend by using engagement data gathered by Compass ID to improve targeting and customer acquisition that helps to drive growth in match day sales revenues. Historical return on investment (revenue versus ad spend) in previous seasons has been over x14.
● Subscription and consultancy revenues - Under the terms of this agreement, Halfspace will receive SaaS-based revenues for Compass ID and Vox equating to £30k per annum. In addition, Halfspace will receive annual consultancy fees of approximately £40k over the course of the 2026-27 premier league season to assist the client in maximising the use of the Compass ID data for its marketing and sales operations. The fees outlined may increase subject to marketing performance.
● The Premier League club extends the product subscription to include Pri0r1ty's voice agent product - Vox - to automate and improve scalability of outbound sales operations for match-day hospitality products targeting leads across the client's database on a 3-month trial basis.
● 2026-27 represents the third season of the relationship - The agreement rolls on a quarterly basis in line with client's budget variations depending on performance and fixtures during the Premier League season, and demonstrates the cross-selling potential of the Pri0r1ty products across technology operations for premier league and sporting clients.
Rory Maxwell, CEO of Pri0r1ty, commented:
"We are thrilled to continue our relationship here, providing data-driven solutions that empower their marketing and ticketing strategies to drive revenue. This is testament to the value of the data we provide to the client and the hard work of the Halfspace team to extend this relationship into a third year, and represents an encouraging deal that we take into FY27. By combining both consultancy and SaaS revenue we are increasing customer spend and driving retention in line with our growth strategy."
For further information, please contact:
Pri0r1ty Intelligence Group PLC
Rory Maxwell, Chief Executive Officer
Email: ir@pri0r1ty.com
Tel: +44 (0)20 8064 3554
Nominated Adviser
Beaumont Cornish Limited
James Biddle / Roland Cornish
Tel: +44 (0)20 7628 3396
Joint Broker
Allenby Capital Limited
Kelly Gardiner / Jeremy Porter
Tel: +44 (0)20 3328 5656
Joint Broker
Oak Securities
Hugh Rich / Mungo Sheehan
Tel: +44 (0) 20 3973 3678
Joint Broker
Bowsprit Partners Limited
James Sheehan / Luis Brime
+44 (0)203 883 4430
Investor Relations
Vigo Consulting
Ben Simons / Amelia Thorn / Georgina Moul
Email: PR1@vigoconsulting.com
Tel: +44 (0)20 7390 0230
About Pri0r1ty Intelligence Group PLC
Pri0r1ty Intelligence Group (AIM: PR1, OTC: PRIAF) is a data, AI, and marketing services group. Our mission is to unlock engagement at scale for customer-centric organisations through a suite of tools that are uniquely trained on the client's data. We operate four revenue-generating divisions:
Halfspace - a multi award winning data-led marketing and growth solutions business focused on the sports sector, whose customers have included Premier League football clubs, motorsports teams, sports leagues, national governing bodies, sporting federations, digital media businesses, and direct-to-consumer platforms.
Pri0r1ty - an AI Software-as-a-Service (SaaS) platform which enables SMEs to streamline operations. Pri0r1ty also offers AI consultancy services.
Metr1c - a brand partnerships and growth solutions business for the entertainment sector which uses AI and data to grow revenues and engagement with fans. Metr1c's customers have included The Brits and Sony, Celtic FC, Scottish Golf and Favela Cerveja.
Pirkx - worker benefits and wellbeing self-service platform serving SMEs, workforce communities and membership organisations through a recurring subscription model providing affordable healthcare services, fitness services, mental health coaching, counselling, virtual gym memberships, nutrition advice and much more.
If you would like to explore how Pri0r1ty can help drive time and cost efficiency for your business, please contact plc@pri0r1ty.com.
Website: https://www.pri0r1ty.com/
LinkedIn: https://www.linkedin.com/company/pri0r1ty-ai-plc/
X: https://x.com/WearePri0r1ty
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