Outlet Group Holding ASA – Launch of the Offering, commencement of bookbuilding period and application periods

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, IN WHOLE OR IN PART, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES OF AMERICA (INCLUDING ITS TERRITORIES AND POSSESSIONS, ANY STATE OF THE UNITED STATES OF AMERICA AND THE DISTRICT OF COLUMBIA) (THE "UNITED STATES"), AUSTRALIA, CANADA, THE HONG KONG SPECIAL ADMINISTRATIVE REGION OF THE PEOPLE'S REPUBLIC OF CHINA, JAPAN, OR ANY OTHER JURISDICTION IN WHICH SUCH RELEASE, PUBLICATION OR DISTRIBUTION WOULD BE UNLAWFUL.

Os, 15 September 2026: Reference is made to the stock exchange announcements on 14 September 2026, whereby Outlet Group Holding ASA ("Outlet Group" or the "Company") announced the terms of the initial public offering of its shares (the "Offering" or the "IPO") and the approval and publication of the prospectus for the IPO (the "Prospectus").

The Prospectus was published on 14 September 2026 and is, subject to regulatory restrictions in certain jurisdictions, available at https://outletgroup.com/, www.dnb.no/emisjoner, www.seb.no, www.sb1markets.no/transaksjoner and www.norne.no. Hard copies of the Prospectus may be obtained free of charge by contacting one of the Managers (as defined below). In addition, the Prospectus may be obtained at the website of Nordnet (acting as placing agent for the Offering) at the following address: www.nordnet.no.

The Offering comprises an institutional offering, a retail offering in Norway and an employee offering directed towards Eligible Employees (as defined in the Prospectus).

Applications in the retail offering can be made through the websites listed above, or by executing and submitting the application form for the retail offering appended to the Prospectus from commencement of the application period for the retail offering, to one of the Managers. Applications in the employee offering can be made through the VPS online application system by following the link on the Company’s internal intranet, or by executing and submitting the application form for the employee offering appended to the Prospectus from commencement of the application period for the employee offering, to one of the Managers.

Applications in the institutional offering can be made by contacting one of the Managers during the bookbuilding period.

The bookbuilding period for the institutional offering, and the application period for the retail offering and the employee offering, will commence today, 15 September 2026 at 09:00 hours (CEST). The bookbuilding period for the institutional offering will close at 14:00 hours (CEST) on 22 September 2026. The application period for the retail offering and the employee offering will close at 12:00 hours (CEST) on 22 September 2026. The bookbuilding period for the institutional offering and the application period for the retail offering and the employee offering may be extended at any time, but may in no event be extended beyond 14:00 hours (CEST) on 29 September 2026. In the event of an extension of the bookbuilding period and/or the application periods, the allocation date, the payment due dates and the date of the listing may be changed accordingly.

Advisors

DNB Carnegie, a part of DNB Bank ASA, and Skandinaviska Enskilda Banken AB, Oslo Branch, act as Joint Global Coordinators and Joint Bookrunners in the listing and the Offering, while SB1 Markets AS and Norne Secutities AS are acting as Joint Bookrunner (collectively the "Managers").

Advokatfirmaet Thommessen AS is acting as legal advisor to Outlet Group and Advokatfirmaet Wiersholm AS is acting as legal advisor to the Managers.

For further queries, please contact:

Tor-André Skeie, CEO, +47 950 82 288, tas@sportoutlet.no

Christer Johan Jacobsen, CFO, +47 992 69 911, christer.jacobsen@outletgroup.no

About Outlet Group

Outlet Group is a Norway-based value retailer offering sports equipment, apparel, footwear, toys and creative supplies through its Sport Outlet and Kids Outlet concepts. With a nationwide store network in Norway and pilot stores in Poland, the Group combines proprietary brands and selected third-party brands with direct sourcing, centralised operations and a clear commitment to offering quality products at consistently low prices

IMPORTANT NOTICE

These materials do not constitute or form a part of any offer of securities for sale or a solicitation of an offer to purchase securities of the Company in the United States or any other jurisdiction. The securities of the Company may not be offered or sold in the United States absent registration or an exemption from registration under the U.S. Securities Act of 1933, as amended (the "U.S. Securities Act"). The securities of the Company have not been, and will not be, registered under the U.S. Securities Act. Any sale in the United States of the securities mentioned in this communication will be made solely to "qualified institutional buyers" as defined in Rule 144A under the U.S. Securities Act. No public offering of the securities will be made in the United States.

In any EEA Member State, other than Norway, this communication is only addressed to and is only directed at qualified investors in that Member State within the meaning of the EU Prospectus Regulation, i.e., only to investors who can receive the offer without an approved prospectus in such EEA Member State. The expression "EU Prospectus Regulation" means Regulation (EU) 2017/1129 of the European Parliament and of the Council of 14 June 2017 (together with any applicable implementing measures in any Member State).

In the United Kingdom, this communication is only addressed to and directed at qualified investors who are (i) investment professionals falling within Article 19(5) of the Financial Services and Markets Act 2000 (Financial Promotion) Order 2005 (as amended) (the "Order") or (ii) persons falling within Article 49(2)(a) to (d) of the Order (high net worth companies, unincorporated associations, etc.) (all such persons together being "Relevant Persons"). This communication is directed only at Relevant Persons and must not be acted on or relied on by persons who are not Relevant Persons. Any investment or investment activity to which this announcement relates is available only to Relevant Persons and will be engaged in only with Relevant Persons. Persons distributing this communication must satisfy themselves that it is lawful to do so.

Matters discussed in this announcement may constitute forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as "anticipate", "believe", "continue", "estimate", "expect", "intends", "may", "should", "will" and similar expressions. The forward-looking statements in this release are based upon various assumptions, many of which are based, in turn, upon further assumptions. Although the Company believes that these assumptions were reasonable when made, these assumptions are inherently subject to significant known and unknown risks, uncertainties, contingencies and other important factors which are difficult or impossible to predict and are beyond its control. Such risks, uncertainties, contingencies and other important factors could cause actual events to differ materially from the expectations expressed or implied in this release by such forward-looking statements. The information, opinions and forward-looking statements contained in this announcement speak only as at its date, and are subject to change without notice.

This announcement is made by, and is the responsibility of, the Company. The Managers are acting exclusively for the Company and no one else and will not be responsible to anyone other than the Company for providing the protections afforded to their respective clients, or for advice in relation to the contents of this announcement or any of the matters referred to herein.

Neither the Managers nor any of their respective affiliates makes any representation as to the accuracy or completeness of this announcement and none of them accepts any responsibility for the contents of this announcement or any matters referred to herein.

This announcement is for information purposes only and is not to be relied upon in substitution for the exercise of independent judgment. It is not intended as investment advice and under no circumstances is it to be used or considered as an offer to sell, or a solicitation of an offer to buy any securities or a recommendation to buy or sell any securities of the Company. Neither the Managers nor any of their respective affiliates accepts any liability arising from the use of this announcement.

Each of the Company, the Managers and their respective affiliates expressly disclaims any obligation or undertaking to update, review or revise any statement contained in this announcement whether as a result of new information, future developments or otherwise.

The distribution of this announcement and other information may be restricted by law in certain jurisdictions. Persons into whose possession this announcement or such other information should come are required to inform themselves about and to observe any such restrictions.