For too long, B2B marketers have had to pay the "SaaS tax", spending large parts of their advertising budgets on software licences merely in order to be able to reach their own customers. Inzynk, a disruptive AdTech company from the Nordic region, is now bringing an end to this practice with the public launch of its fully cookie-free, self-service advertising platform.
STOCKHOLM & TRONDHEIM – October 07, 2026 – Across the B2B industry, frontline marketing teams are being squeezed. Facing stagnant budgets, intense ROI scrutiny from CFOs, and mounting "digital exhaustion," marketers are being forced to funnel a large share of their campaign budgets into hefty software licenses just to access targeting data.
Today, the newly released Nordic B2B advertising platform InZynk announced a disruptive approach to this practice. By introducing its new platform and simultaneously dropping the platform fee to €0/month, InZynk is eliminating the mandatory software subscription fees that have long dominated the AdTech industry. The move allows marketers and independent agencies to bypass expensive contracts and invest 100% of their budgets directly into active media campaigns.
Historically, InZynk has not been known for its approach to software, but rather for its rich history in consulting B2B companies on how to reach their exact audiences. Now, they are opening up public access to the very same execution tool they have been working with behind the scenes for years.
"Companies are forced to spend a massive portion of their advertising budgets just on the software required to reach their B2B audience," says Pål Lind, Co-founder of InZynk. "Our goal is to give companies the opportunity to focus on reach, not having to pay for tools to manage that reach. The industry has accepted this 'SaaS Tax' as normal. It isn't normal; it is extortion."
The newly launched frictionless self-serve platform grants users full access to InZynk's Audience Builder, Company Ads, and Visitor ID tracking with zero software fees for those advertising. Marketers can bypass complex onboarding cycles, build target account audiences, and go live with 1-click ad delivery on premium global media in under 10 minutes. Additionally, the platform utilises a cookieless IP-geofencing engine to surgically target enterprise accounts without violating consumer privacy.
"We believe 100% of your budget belongs in the market, not in a vendor’s pocket," says Erik Johnsson, CEO of InZynk. "By removing the hefty price tag and the friction of long-term contracts, we are allowing marketers to redirect their funds into actual advertising spend. We are democratizing access to high-performance account targeting."
For companies looking to calculate exactly how much of their budget is currently consumed by monthly vendor fees, InZynk has also released a free "SaaS Tax Calculator" on its website.
The team picture shows, from left:
Stefan Milenkovic - Tech Lead
Pernilla Walkin - Marketing Manager
Wilhelm von Sydow - Customer Success Manager
Christopher Strandell - Advisor, Account-Based Marketing
Pål Lind - Co-founder
Rasmus Vejdegren - Product Manager
Simen Strugstad - Co-founder
Sophia Jonsson - Customer Success
Marcus Lasses - COO
Eric Johansson (in the stairs) - CEO
Erik Annerberg - Advisor, Account-Based Marketing
Pernilla Walkin
Marketing Manager
+46 700 17 63 39
https://inzynk.com/contact
InZynk Sweden
Gumshornsgatan 5
114 60 Stockholm
Sweden
+46 73 975 46 86
InZynk Norway
Krambugata 2
7011 Trondheim
Norway
+47 484 80 48
With experience that dates back to 2004, in 2017, somewhere between the fjords of Trondheim and the streets of Stockholm, we kept running into the same problem. Marketers were spending too much money, trying too many tactics, and chasing leads that sales teams didn't even want.
Having worked with Account-Based Marketing long before it became a buzzword, we knew there was a better way. We saw the opportunity others missed and started helping companies focus on the accounts that actually mattered. The results were hard to ignore. But so was the next challenge.
Why should effective B2B marketing be reserved for companies with big budgets, complex tech stacks, and specialist teams?
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