naoo AG naoo Introduces “naoo Sense 3” — a Completely Rebuilt AI Feed for More Relevant, Real-Time Content

• naoo Sense 3 is a completely rebuilt feed that combines multiple content sources — interests, trends, location and community signals — in real time
• First feed built end-to-end on naoo’s matured AI organization and infrastructure
• Runs on naoo’s scalable in-house AI and data infrastructure
• Built to improve continuously through real-time experimentation, testing multiple algorithm versions in parallel

Zug, Switzerland — August 5 2026 — naoo AG (Düsseldorf: Ticker: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered social discovery, activation, and commerce platform, today announced naoo Sense 3, a completely rebuilt version of its AI-powered content feed. naoo Sense 3 marks the next evolution of naoo’s proprietary recommendation system and significantly upgrades how content is discovered, personalized and surfaced across the app.

Unlike the previous feed algorithm, naoo Sense 3 reacts to each user in real time. The feed shows something new every time it is opened, adapts on the spot as a user’s behavior and interests shift, and helps new users find what they are looking for far faster — a personal, relevant feed from the very first session instead of the same generic content everyone else sees.

naoo Sense 3 is the first feed built by naoo’s now-matured AI organization. naoo Sense 2, launched in mid-2025, was an early milestone; in the year since, naoo’s AI team has delivered a full stack of infrastructure and products.

In rapid succession, naoo shipped the foundations of an AI-personalized discovery platform — a scalable data and AI infrastructure (GAIA), a machine-learning framework for automated model training and real-time serving (ModelKnife), and a real-time experimentation layer (METIS) — alongside a series of user-facing products, including a semantic, multilingual search across content, creators, places and products (naoo Search), AI-driven video recommendations (naoo Loops) and semantic matching that connects users with relevant people and communities (People Matching).

Crucially, naoo Sense 3 is built to keep getting better. Using its real-time experimentation framework, naoo can run multiple versions of the feed algorithm side by side, measure how each performs against real engagement signals, and roll out the strongest configurations with confidence — so the feed continuously improves rather than staying fixed.

Dr. David Liu, Head of AI and Lead Data Scientist, naoo commented: “naoo Sense 3 is a step-change in how our feed works — and the first feed we’ve built end-to-end on the AI foundation we’ve put in place over the past year. It brings together everything that makes naoo unique — interests, location, community and, increasingly, our business ecosystem — in real time, so users discover not only the content they love but also the local businesses, offers and point-earning opportunities around them.”

For naoo, this marks an important strategic step. A more relevant, fresher and more personal feed is the engine that the world’s leading social platforms have relied on to deepen engagement, retain users and, ultimately, grow their audiences. By bringing this class of feed technology to its local-discovery model, naoo aims to strengthen user retention and engagement and to support sustained growth of its active user base over time — turning a better feed into a foundation for scaling the platform. A phased rollout for naoo Sense 3 is planned for the month of August 2026.

About naoo

naoo AG is shaping the future of creator-driven media, social interaction, and local engagement through a business model that combines digital attention with measurable results in the real world. At the heart of the group is the naoo platform—a next-generation social media and engagement ecosystem that links digital attention with geographic relevance and interaction with local businesses. The platform offers a unique user experience through personalized content, gamification, and an innovative points and rewards system. At the same time, it creates significant added value through local incentives, measurable engagement centered around physical locations, and new forms of real-world interaction enabled by naoo business. Business customers can create personalized offers tailored to users’ needs and incentivize visits to physical locations with naoo points, which can be redeemed for various rewards.Together with Kingfluencers AG—Switzerland’s largest influencer agency and one of the largest in the DACH region—naoo combines platform innovation with industry-leading expertise in the areas of creators, campaigns, and brand storytelling. This creates new opportunities to expand the marketing funnel between digital campaigns and real-world interaction.

In addition, naoo is continuously expanding its ecosystem through its own creator-driven media formats, such as Vertical Shorts and Content Hubs. These expand reach, deepen user engagement, and support a diversified, IP-driven business model. naoo AG is headquartered in Zug, Switzerland, employs 41 people across the group’s activities, and is listed on the Düsseldorf Stock Exchange (Ticker: NAO, ISIN: CH1323306329).

Contact for media and investors
Karl Fleetwood
Chief Operating Officer
Email: karl.fleetwood@naoo.com 
Phone: +41 (0)79 867 10 10