MAX Amphibious ATV Returns to The Price Is Right for Star Trek 60th Anniversary Special
BRADENTON, Fla., Sept. 08, 2026 (GLOBE NEWSWIRE) -- Recreatives Industries, Inc. (OTC: RECX) (“Recreatives” or the “Company”), manufacturer of MAX six-wheel-drive amphibious all-terrain vehicles, today announced that its MAX 2 amphibious ATV will be featured on a special episode of CBS’s The Price Is Right celebrating the 60th anniversary of Star Trek.
The episode airs today, Tuesday, Sept. 8, from 11:00 a.m. to 12:00 p.m. ET / 10:00 to 11:00 a.m. PT on CBS, and will also be available to stream on Paramount+.
The appearance marks a return to familiar territory for the MAX brand. Between 1985 and 2008, 22 MAX vehicles were featured on The Price Is Right. Today’s appearance continues a relationship between MAX and one of America’s longest-running television programs that dates back more than four decades.
“Seeing MAX return to The Price Is Right is particularly meaningful because of the history between the brand and the show,” said Andrew Lapp, CEO and President of Recreatives. “Millions of Americans were introduced to MAX vehicles through television appearances like these over the years. Today, we’re building on that legacy and introducing a new generation to an iconic American ATV brand that has been made in the USA since 1969.”
A New MAX for a New Generation
MAX amphibious ATVs are designed around a concept that has distinguished the brand for decades: compact, highly maneuverable vehicles capable of traveling across challenging terrain and entering the water without requiring a separate propulsion system.
The Company’s MAX 2 carries forward the proven six-wheel-drive amphibious MAX architecture while incorporating modern powertrain and manufacturing technology. MAX vehicles have been made in the United States since the brand’s introduction in 1969, with today’s vehicles manufactured at Recreatives’ facility in Bradenton, Florida.
The national television appearance comes as Recreatives enters a new phase of growth for the MAX brand, including increased MAX 2 production, development of additional vehicle models and expansion of its U.S. dealer network.
“For us, this isn’t simply a television appearance,” Lapp added. “MAX has an extraordinary American history, and appearing again on one of the country’s most recognizable television programs connects that history directly with where we’re taking the Company today.”
Celebrating 60 Years of Star Trek
The special Price Is Right episode is part of CBS and Paramount’s celebration of the 60th anniversary of Star Trek. The themed episode features Star Trek-inspired prizes and appearances celebrating six decades of the globally recognized franchise.
According to Paramount, The Price Is Right and Let’s Make a Deal will both commemorate the anniversary with special episodes airing Tuesday, Sept. 8 on CBS.
Viewers can watch the MAX appearance on The Price Is Right today from 11:00 a.m.–12:00 p.m. ET / 10:00–11:00 a.m. PT on CBS and Paramount+.
More information about MAX amphibious ATVs is available at www.maxatvs.com.
About Recreatives Industries, Inc.
Recreatives Industries, Inc. (OTC: RECX) is an American powersports manufacturer and the manufacturer of MAX amphibious all-terrain vehicles, an iconic line of six-wheel-drive vehicles made in the USA since 1969. For more than five decades, MAX vehicles have combined true all-terrain mobility with amphibious capability in a compact, highly maneuverable platform designed for recreational, hunting, commercial and utility applications.
Today, Recreatives Industries manufactures MAX vehicles at its facility in Bradenton, Florida, where the Company is expanding production, developing the next generation of MAX vehicles and growing its dealer network. Building on more than 50 years of proven MAX engineering and brand heritage, the Company is broadening the MAX product portfolio with new vehicle configurations and platforms designed to address a wider range of recreational and professional applications.
For more information, visit www.maxatvs.com.
Safe Harbor
This news release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, intended to be covered by the "safe harbor" created by those sections. Any statements that are not historical facts contained in this press release are also "forward-looking statements," as that term is defined under the Private Securities Litigation Reform Act of 1995 (PSLRA). Such statements may be identified by words such as "expects," "plans," "projects," "will," "may," "anticipates," "believes," "should," "intends," "estimates," and other words of similar meaning. Such forward-looking statements are based on current expectations, involve known and unknown risks, a reliance on third parties for information, transactions or orders that may be canceled, and other factors that may cause our actual results, performance or achievements, or developments in our industry, to differ materially from the anticipated results, performance or achievements expressed or implied by such forward-looking statements. Factors that could cause actual results to differ materially from anticipated results include risks and uncertainties related to the fluctuation of global economic conditions, the performance of management and our employees, our ability to obtain financing or maintain contractual relationships with vendors and customers, competition, general economic conditions and other factors that are detailed in our periodic reports filed with the Securities and Exchange Commission (" SEC "). We intend that all forward-looking statements be subject to the safe-harbor provisions of the PSLRA, Securities Act, and Securities Exchange Act.
Media Contact
Recreatives Industries, Inc.
Investor Relations
ir@recreatives.com
1-800-255-2511
www.recreatives.com
