Lantmännen launches new partnership with Matmissionen – surplus bread reaches more people

Bread that might otherwise go to waste will increasingly reach people facing financial hardship. Lantmännen Unibake, the Group’s international bakery business, has entered into a partnership with Matmissionen and has donated bread to its operations in Örebro, Stockholm and Trollhättan during the summer.

“It is rewarding to see our bread directly benefit people in vulnerable situations. At the same time, this is an important step in our efforts to reduce food waste and use our resources more responsibly,” says Frida Helgesson, Logistics Manager at Lantmännen Unibake.

Matmissionen is a chain of social supermarkets founded by Stockholm City Mission in 2015, where members with limited financial means can buy donated food at around one-third of the regular retail price. The initiative also helps reduce food waste and provides opportunities for work training.

From surplus to food

Surplus can arise in the bakery business due to changes in demand, forecast deviations, or when products are launched or discontinued. Products are sold whenever possible, but when this is not feasible, bread that is still fit for consumption can be donated to Matmissionen.

Previously, surplus bread has mainly been sent to Lantmännen Biorefineries for processing into ethanol. Through the new partnership, more of the bread can instead be used as food, according to Lantmännen.

Facts and further information

Matmissionen: A chain of social supermarkets founded by Stockholm City Mission in 2015. Members with limited financial means can buy donated food at significantly reduced retail prices.

Stockholms Stadsmission: A nonprofit organization founded in 1853 that supports people in vulnerable situations through social care, education, work integration and housing support, among other activities.

Lantmännen Unibake: Lantmännen’s international bakery business and one of Europe’s largest bakery groups. It operates more than 30 bakeries and sells bake-off products, fresh bread and fast-food products to grocery retailers, restaurants and foodservice customers in more than 60 markets. Lantmännen Unibake is part of Lantmännen’s Food Division, together with Lantmännen Cerealia and Scan Sverige.

The partnership: During the summer, Lantmännen Unibake has donated bread to Matmissionen’s operations in Örebro, Stockholm and Trollhättan.
 

For more information

Lantmännen Press Office
+46 10 556 88 00
press@lantmannen.com

About Lantmännen
About Lantmännen: Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, bioenergy and food products. Owned by 17,000 Swedish farmers, Lantmännen has more than 10,000 employees, operations in over 20 countries and an annual turnover of SEK 60 billion. With grain at the heart of the operations, Lantmännen refines arable land resources to make farming thrive. Some of Lantmännen’s best-known food brands are AXA, Kungsörnen, Scan, GoGreen, FINN CRISP, Schulstad and Vaasan. The company is founded on the knowledge and values acquired through generations of farmers. By engaging in research, development and operations throughout the value chain, Lantmännen takes responsibility from field to fork.
For more information: www.lantmannen.com