Kährs Group, today announced the appointment of Ulrika Klinkert as Chief Marketing Officer (CMO). Klinkert takes up the role effective today, August 18, 2026, and will report directly to CEO Johan Magnusson.
Ulrika Klinkert joins Kährs from RugVista AB, where she spent eight years as CMO transforming the company from a performance-marketing-led business into a brand-driven organization. During her tenure she built an in-house marketing team, led the company through its initial public offering, and has been responsible for the group's customer data platform, used to optimize the customer journey across markets.
Ulrika is an engineer by training, holding a degree from the Faculty of Engineering at Lund University and a Master's degree in Food Technology from the Australian National University. She began her marketing career in FMCG at Cloetta/Leaf before taking on international and multi-brand roles, including Head of Marketing for Core Markets at Betsson Group – overseeing marketing across more than 40 brands in 5 to 10 countries – and CMO of Kjell & Company, where she led the company's transformation from a traditional retail chain into a digital omni-channel business. She also served as Marketing Director at Hilding Anders International.
"Ulrika brings a rare mix of engineering rigor, data-driven marketing and genuine brand craftsmanship – exactly the combination we need as we take the next step in our digital transformation. She has a proven track record of turning marketing organizations around and building teams that thrive through change, and I'm excited to have her on the team as we continue to modernize how we work across brand, data and customer journeys," says Johan Magnusson, President & CEO of Kährs Group.
"Kährs is a company with a long history and a strong legacy, now going through exactly the kind of transformation I find most rewarding to be part of. I'm looking forward to working with the teams across our brands to sharpen our digital presence and build customer journeys that live up to the quality of the products," says Ulrika Klinkert, incoming CMO of Kährs Group.
In her role, Klinkert will be responsible for shaping Kährs' digital brand strategy and customer journey across the group's brands and markets, working closely with sales, e-commerce and IT to strengthen data-driven, customer-centric ways of working.
Johan Magnusson
President & CEO, Kährs Holding AB (publ)
For more information please contact:
Johan Magnusson, President & CEO, Kährs Holding AB (publ), tel: +46 705 40 13 96
Helén Johansson, Corporate Communication, Kährs Holding AB (publ), tel: +46 70 364 60 30
About Kährs Group
Kährs Group is a leading manufacturer and distributor of flooring with the aim of providing customer experiences beyond expectations. Kährs innovations have shaped the industry throughout its history, and the company is dedicated to offering flooring solutions for every room, environment and need. The company delivers premium flooring solutions to nearly 70 countries, being a market leader in hardwood flooring in Sweden and Finland, having strong positions in other key markets, such as Norway, the UK, USA, Switzerland and Germany. www.kahrsgroup.com