HUGO BOSS AG SOCIETE GENERALE SA, PARIS, France

HUGO BOSS AG
HUGO BOSS AG: Release according to Article 40, Section 1 of the WpHG [the German Securities Trading Act] with the objective of Europe-wide distribution
06.08.2026 / 09:15 CET/CEST
Dissemination of a Voting Rights Announcement transmitted by EQS News – a service of EQS Group.
The issuer is solely responsible for the content of this announcement.

Notification of Major Holdings
1. Details of issuer

Name:	HUGO BOSS AG
Street:	Holy-Allee 3
Postal code:	72555
City:	Metzingen Germany
Legal Entity Identifier (LEI):	529900LFVU534EBRXD13

2. Reason for notification

	Acquisition/disposal of shares with voting rights
X	Acquisition/disposal of instruments
	Change of breakdown of voting rights
X	Other reason: non-applying of trading book exemption according to sec. 36 para. 1 WpHG

3. Details of person subject to the notification obligation

Legal entity: SOCIETE GENERALE SA
City of registered office, country: PARIS, France

4. Names of shareholder(s)
holding directly 3% or more voting rights, if different from 3.

5. Date on which threshold was crossed or reached:

03 Aug 2026

6. Total positions

	% of voting rights attached to shares (total of 7.a.)	% of voting rights through instruments (total of 7.b.1 + 7.b.2)	Total of both in % (7.a. + 7.b.)	Total number of voting rights pursuant to Sec. 41 WpHG
New	0.43 %	5.66 %	6.09 %	69016167
Previous notification	0 %	0 %	0 %	/

7. Details on total positions
a. Voting rights attached to shares (Sec. 33, 34 WpHG)

ISIN	Absolute		In %
	Direct (Sec. 33 WpHG)	Indirect (Sec. 34 WpHG)	Direct (Sec. 33 WpHG)	Indirect (Sec. 34 WpHG)
DE000A1PHFF7	295979	0	0.43 %	0.00 %
Total	295979		0.43 %

b.1. Instruments according to Sec. 38 (1) no. 1 WpHG

Type of instrument	Expiration or maturity date	Exercise or conversion period	Voting rights absolute	Voting rights in %
Right to recall lent securities	NA	NA	29811	0.04 %
American Call Option	2027-12-17	2026-09-18 to 2027-12-17	2673300	3.87 %
European Call Warrant	2027-06-25	2026-09-25 to 2027-06-25	3273	0 %
		Total	2706384	3.92 %

b.2. Instruments according to Sec. 38 (1) no. 2 WpHG

Type of instrument	Expiration or maturity date	Exercise or conversion period	Cash or physical settlement	Voting rights absolute	Voting rights in %
Contracts For Difference	2028-06-30	2027-04-30 to 2028-06-30	Cash	78885	0.11 %
American Put Option	2027-12-17	2026-09-18 to 2027-12-17	Physical	1060000	1.54 %
American Call Warrant	2033-01-03	2026-09-18 to 2033-01-03	Cash	15873	0.02 %
European Put Warrant	2027-03-26	2026-09-25 to 2027-03-26	Physical	1150	0 %
American Put Warrant	2033-01-03	2026-09-18 to 2033-01-03	Cash	6077	0.01 %
American Call Warrant on basket	2033-01-03	2033-01-03	Cash	732	0 %
American Call Option	2033-01-03	2026-09-18 to 2033-01-03	Cash	26601	0.04 %
American Put Option	2033-01-03	2026-09-18 to 2033-01-03	Cash	12001	0.02 %
American Call Option on basket	2033-01-03	2033-01-03	Cash	1020	0 %
			Total	1202339	1.74 %

8. Information in relation to the person subject to the notification obligation

	Person subject to the notification obligation is not controlled nor does it control any other undertaking(s) that directly or indirectly hold(s) an interest in the (underlying) issuer (1.).
X	Full chain of controlled undertakings starting with the ultimate controlling natural person or legal entity:

Name	% of voting rights (if at least 3% or more)	% of voting rights through instruments (if at least 5% or more)	Total of both (if at least 5% or more)
SOCIETE GENERALE SA	%	%	%
SOCIETE GENERALE EFFEKTEN Gmbh	%	%	%

9. In case of proxy voting according to Sec. 34 para. 3 WpHG
(only in case of attribution of voting rights in accordance with Sec. 34 para. 1 sent. 1 No. 6 WpHG)
Date of general meeting:
Holding total positions after general meeting (6.) after annual general meeting:

Proportion of voting rights	Proportion of instruments	Total of both
%	%	%

10. Other explanatory remarks:

Date

05 Aug 2026

06.08.2026 CET/CEST The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases.

Language:	English
Company:	HUGO BOSS AG
	Holy-Allee 3
	72555 Metzingen
	Germany
Internet:	www.hugoboss.com
LEI Code:	529900LFVU534EBRXD13


End of News	EQS News Service

2378552 06.08.2026 CET/CEST