Awards made pursuant to the Virgin Wines Long Term Incentive Plan of 2 shares at

Virgin Wines UK PLC

17 August 2026

Virgin Wines UK plc

("Virgin Wines", the "Company" or the "Group")

Grant of Options - Director/PDMR Shareholding

Virgin Wines UK plc (AIM: VINO), one of the UK's largest direct-to-consumer online wine retailers, announces that on 14 August 2026, under the terms of the Company's long term incentive plan ("LTIP"), the Remuneration Committee has approved the award of and granted nominal cost options over 435,213 ordinary shares of one penny each in the Company (the "Ordinary Shares") to the following directors and persons discharging managerial responsibilities (the "Options"):

Director/ PDMR	Position	Options granted
Jay Wright	CEO	113,793
Amanda Cherry	CFO	182,556
Ian Long	COO	71,729
Jon Shannon	Commercial Director	67,135

The Options have been granted subject to continued employment and performance conditions based on the Company's revenue and EBITDA for the year ending 30 June 2028. The Options have an exercise price of one penny per ordinary share, will vest from 14 August 2029 (the "Option Period") and will be exercisable at the end of the Option Period until 14 August 2036.

Following the grant of the Options, the total number of options over Ordinary Shares outstanding under the Group's LTIP is 2,547,935, representing 4.6 per cent of the Company's issued share capital and 5.4 per cent of the Company's issued share capital excluding treasury shares.

The Board believes it is key that the Group incentivises and retains directors and senior managers to drive the business forward, whilst aligning their interests with those of shareholders.

The information set out below is provided in accordance with the UK version of the EU Market Abuse Regulation No 596/2014.

Details of the person discharging managerial responsibilities/person closely associated

Name

1. Jay Wright

2. Amanda Cherry

3. Ian Long

4. Jon Shannon

Reason for the notification

Position/status

1. CEO

2. CFO

3. COO

4. Commercial Director

Initial notification /Amendment

Initial notification

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

Name

Virgin Wines UK plc

LEI

2138002RL2S1UV7CK716

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

Description of the financial instrument, type of instrument

Identification code

Ordinary Shares of 1 penny each

ISIN: GB00BN33TR63

Nature of the transaction

Awards made pursuant to the Virgin Wines Long Term Incentive Plan

Price(s) and volume(s)

Price(s)

Volume(s)

1. Nil consideration

2. Nil consideration

3. Nil consideration

4. Nil consideration

1. 113,793

2. 182,556

3. 71,729

4. 67,135

Aggregated information

- Aggregated volume

- Price

1. 113,793

2. 182,556

3. 71,729

4. 67,135

Nil consideration

Date of the transaction

1. 14 August 2026

2. 14 August 2026

3. 14 August 2026

4. 14 August 2026

Place of the transaction

Outside a trading venue

Enquiries:

Virgin Wines UK plc	Via Hudson Sandler
Jay Wright, CEO Amanda Cherry, CFO
Cavendish (Nominated Adviser and Sole Broker)	Tel: +44 (0) 20 7220 0500
Matt Goode Seamus Fricker Elysia Bough

Hudson Sandler (Public Relations)	virginwines@hudsonsandler.com Tel: +44 20 7796 4133
Dan de Belder Harry Griffiths Jackson Redley

Notes to editors:

About Virgin Wines

Virgin Wines is one of the UK's largest direct-to-consumer online wine retailers. It is an award-winning business which has a reputation for supplying and curating high-quality products, excellent levels of customer service and innovative ways of retailing.

The Company was established in 2000 by the Virgin Group and was subsequently acquired by Direct Wines in 2005 before being bought out by the Virgin Wines management team, led by CEO Jay Wright and former CFO Graeme Weir, in 2013. It listed on the London Stock Exchange's Alternative Investment Market (AIM) in 2021. Virgin Wines is headquartered in Norwich, with two fully bonded, national distribution centres in Preston and Bolton. It stocks over 650 wines sourced from more than 40 trusted winemaking partners and suppliers around the world which it sells to a large active customer base, the majority of whom are on one of the Group's subscription schemes.

The Company drives the majority of its revenue though its fast-growing WineBank subscription scheme, using a variety of marketing channels, as well as through its Wine Advisor team, Wine Plan channel and Pay As You Go service.

Along with its extensive range of award-winning products, Virgin Wines was delighted to be named Online Drinks Retailer of the Year 2026 at the Drinks Business Awards, its flagship WineBank service was awarded 'Wine Club of the Year' at the 2024 IWC Awards, in 2023 the Group's Head of Buying, Sophie Lord, was named Buyer of the Year by Decanter magazine.

https://www.virginwinesplc.co.uk/

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