2 PDMR transactions

Altitude Group PLC

26 August 2026

26 August 2026

Altitude Group plc

("Altitude" or the "Company")

Grant of Options and PDMR Dealings

Altitude Group plc (AIM: ALT), a technology and services provider specialising in end-to-end solutions for the branded merchandise and promotional products industry, announces the following grant of options over ordinary shares of 0.4p each in the Company ("Ordinary Shares") to certain directors of the Company.

Grant of Share Options

The Company has granted options over Ordinary Shares to the PDMRs listed in the table below:

Name	Role	Number of Options
Max Roberts	Non-Executive Director	1,000,000
Richard Sowerby	Chief Financial Officer	300,000

Max Roberts's options are exercisable at 22.50 pence, and are subject to satisfaction of the following vesting conditions:

·    1/3^rd will vest in three equal tranches on the first, second and third anniversaries of 30 June 2026, subject to the director's continued employment on each relevant vesting date;

·    1/3^rd will vest if the closing price of an Ordinary Share is 45.00 pence or higher for a period of five continuous days during, on or before 30 June 2029; and

·    1/3^rd will vest if the closing price of an Ordinary Share is 67.50 pence or higher for a period of five continuous days during, on or before 30 June 2029.

Once vested, the options will be exercisable between 30 June 2029 and 30 June 2031.

Richard Sowerby's options are exercisable at nil cost and will vest on 3 July 2029, subject to the satisfaction of the performance conditions set out below:

·    Share Price Target - 20% of the options will vest if the weighted average price of an Ordinary Share over a one-month period within the final three months concluding on 3 July 2029 is at least 40 pence, with up to a further 20% vesting on a straight-line basis if the weighted average price over the same measurement window is between 40 pence and 50 pence (or higher). In each case, any dividend payments made on Ordinary Shares prior to 3 July 2029 will be added to the share price for the purpose of making this calculation.

·    Earnings per Share Target - 30% of the options will vest if adjusted earnings per share for the year ended 31 March 2029 are at least 3.00 pence with up to a further 30% vesting on a straight-line basis if adjusted earnings per share for the year ended 31 March 2029 are between 3.00 pence and 3.85 pence (or higher).

Once vested, the options will be exercisable between 3 July 2029 and 3 July 2031

For further information, please contact:

Altitude Group plc Alexander Brennan, Non-Executive Chairman Richard Sowerby, Chief Financial Officer Deborah Wilkinson, Chief Operating Officer	Via Singer Capital Markets
Singer Capital Markets	Tel: +44 (0) 20 7496 3000
James Moat / James Fischer / Carl Diebitsch

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them

1.	Details of the person discharging managerial responsibilities / person closely associated
a.	Name	Richard Sowerby
2.	Reason for the notification
a.	Position/status	Chief Financial Officer
b.	Initial notification /Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a.	Name	Altitude Group plc
b.	LEI	213800VACSTYYSI39R89
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a.	Description of the Financial instrument, type of instrument Identification code	Ordinary Shares of 0.4p each GB00B0LSFV82
b.	Nature of the transaction	Grant of Options over Ordinary Shares
c.	Price(s) and volume(s)	Price(s) Volume(s) Nil 300,000
d.	Aggregated information ·    Aggregated volume ·    Price	N/A - single transaction
e.	Date of the transaction	3 July 2026
f.	Place of the transaction	Outside a trading venue

1.	Details of the person discharging managerial responsibilities / person closely associated
a.	Name	Max Roberts
2.	Reason for the notification
a.	Position/status	Independent Non-Executive Director
b.	Initial notification /Amendment	Initial notification
3.	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a.	Name	Altitude Group plc
b.	LEI	213800VACSTYYSI39R89
4.	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a.	Description of the Financial instrument, type of instrument Identification code	Ordinary Shares of 0.4p each GB00B0LSFV82
b.	Nature of the transaction	Grant of Options over Ordinary Shares
c.	Price(s) and volume(s)	Price(s) Volume(s) 22.50 pence 1,000,000
d.	Aggregated information ·    Aggregated volume ·    Price	N/A - single transaction
e.	Date of the transaction	30 June 2026
f.	Place of the transaction	Outside a trading venue

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