GameSquare's Hatchet to Launch First-Of-Its-Kind AI Platform for Brands Looking to Engage with Youth Culture Through the Creator Economy

Service Is One Of The First & Only Full-Cycle Platform Built With Gamers In Mind Where Users Can Access Ratings, Analytics & AI Intelligence To Find Perfect Match

FRISCO, TX / ACCESS Newswire / August 26, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), the category defining culture company transforming how today's media, entertainment and technology giants connect with Gen Z, Gen Alpha, and Millennial audiences, announced today the evolution of its cutting-edge Stream Hatchet division into Hatchet, the first platform to bring gaming-native creator intelligence and full-funnel brand marketing analytics together, helping marketers discover, match, activate and measure creators across youth culture.

Already the global leader in live-streaming analytics for gaming and esports and trusted by clients ranging from EA to NASCAR, Hatchet is expanding its focus and capabilities in a significant way. Trusted for delivering actionable insights that drive business decisions for brands, rights holders, and publishers worldwide, the platform will now feature full creator analytics that encompasses discovery, campaign tracking and ROI measurement all in one place.

The new name is a reflection of the company's super-sized service enhancements that now reach beyond livestreaming networks and into all major social platforms, including TikTok Live, Twitter/X, and Instagram. Now marketers have access to a platform backed by one of the most robust data sets, including over 10 years of insights, more than 50 million creators and over 30 platforms.

As an end-to-end Creator Marketing Analytics solution, Hatchet is built for maximizing marketers' impact in connecting to gaming culture and designed to help companies use smart technology and data to garner the most successful outcomes with the right mix of social media creators. This holistic approach further solidifies GameSquare's overall goal of helping brands leverage the massive impact of gaming that is a true centerpiece of youth culture.

"For the past 10 years, Hatchet has developed powerful tools and datasets to move the industry past reactive discovery," said Alessandra Pinto, Hatchet Director of Product. "Brands and publishers need an extension of their team, one that is continuously learning from performance patterns, surfacing opportunities, and tuning itself to their needs. Hatchet is our vision as that true strategic partner to help brands move from outreach to activation and manage the full campaign lifecycle."

Among the features being introduced:

• End-to-End operation: Data and execution in one tool that allows users to find, verify, analyze, build, and report insights all together.

• Data set expansion: Hatchet can now pull from Twitch, YouTube, Kick, TikTok and over 30 platforms. Users can narrow search by audience overlap and chat sentiment with YouTube paid-vs-organic view identifications in the work, among other new descriptors.

• AI integration: For the first time, there is no manual configuration required. With "AI Smart Search," users can evolve from a passive search platform into an active intelligence engine. This tool can also proactively surface the right creators at the right time.

• Creator Community: Manage your entire creator roster from one place. Brief, track, and coordinate campaigns end-to-end via a single, customizable hub with no manual tracking.

"What we are doing with Hatchet is truly unique. This is not a generic tool being retrofitted to gaming. It is a full-service proposition backed by the entire GameSquare ecosystem," said Justin Kenna, CEO of GameSquare. "The goal here is to help brands live and thrive at the center of a core aspect of youth culture - gaming. For comparison, we are building something that gives the same type of insights as the Nielsen ratings, but for content creators and using the highest standard that exists in the market, with more options than other platforms offer."

For more information on Hatchet and insight into the various markets it covers, please visit their website at hatchet.gg.

About Hatchet

Hatchet is a Creator Marketing Analytics built for gaming. It covers the full campaign lifecycle - from data-driven creator discovery to verified ROI - in one place. Built on 10+ years of streaming data across 30+ platforms, Hatchet tracks 55M+ creators so game publishers, marketing agencies, and brands can find the right creators, run campaigns, and prove it worked.

About GameSquare Holdings, Inc.

GameSquare (NASDAQ:GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

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Investor Relations

Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations

Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

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