GameSquare Provides Update to Capital Allocation Strategy

GameSquare recently sold 1,209 ETH and holds approximately 14.3K ETH at July 14, 2026

Prioritizing share repurchases reflects management's belief that GameSquare common stock offers compelling return potential in light of positive momentum across the Company's platform

FRISCO, TX / ACCESS Newswire / July 15, 2026 / GameSquare Holdings, Inc. ("GameSquare" or the "Company") (NASDAQ:GAME), a next-generation media, entertainment, and technology company, today provided an update on its capital-allocation priorities. The Company is prioritizing the use of capital to support its share repurchase program as positive momentum continues to build across its operating platform.

GameSquare recently liquidated 1,209 ETH. A portion of the proceeds is expected to be used to support the Company's ongoing share repurchase program. GameSquare continues to maintain a significant ETH position, with holdings of approximately 14.3K ETH at July 14, 2026. While the Company remains a long-term believer in the potential of ETH and other onchain assets, GameSquare believes that repurchasing its common stock currently represents a more attractive use of capital. Management intends to continue evaluating opportunistic repurchases under the Company's existing authorization.

"While we believe in the long-term potential of ETH and other onchain assets, we believe repurchasing GameSquare stock offers a far greater opportunity to create value for our shareholders," said Justin Kenna, CEO of GameSquare. "Momentum across our business remains strong, supported by expanded programs with several of the top video game publishers, recent creator additions, and growing opportunities across all aspects of our business. At current trading levels, we believe our shares represent a significant disconnect from the underlying value of our business. As a result, we are prioritizing opportunistic share repurchases as a highly accretive use of capital and expect to remain active under our expanded authorization."

As of May 13, 2026, GameSquare has repurchased 7.35 million shares of its common stock for $3.6 million, representing an average price of approximately $0.47 since the Company's repurchase program started in October 2025. The Company has approximately $11.4 million remaining under its current authorization.

About GameSquare Holdings, Inc.
GameSquare (NASDAQ: GAME) is a cutting-edge media, entertainment, and technology company transforming how brands and publishers connect with Gen Z, Gen Alpha, and Millennial audiences. With a platform that spans award-winning creative services, advanced analytics, and FaZe Esports, one of the most iconic gaming organizations, we operate one of the largest gaming media networks in North America. As a digital-native business, GameSquare provides brands with unparalleled access to world-class creators and talent, delivering authentic connections across gaming, esports, and youth culture. Complementing our operating strategy, GameSquare has developed an innovative treasury management program designed to generate yield and enhance capital efficiency, reinforcing our commitment to building a dynamic, high-performing media company at the intersection of culture, technology, and next-generation financial innovation.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's future performance, returns generated by its business strategies, revenue, growth and profitability; and the Company's ability to execute on its current and future business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's ability to grow its business and being able to execute on its business plans and strategies, the success of Company's vendors and partners in their provision of services to the Company, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to support its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's annual meeting and corporate governance, its ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Email: pr@gamesquare.com

SOURCE: GameSquare Holdings, Inc.

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