Game Your Game Appoints Mujtaba Elgoodah as Strategic Advisor

PALO ALTO, Calif., Sept. 17, 2026 (GLOBE NEWSWIRE) -- Game Your Game, Inc. (Nasdaq: GYGY) (“GYG” or the “Company”), an AI-powered sports performance technology company, today announced the appointment of Mujtaba Elgoodah as a Strategic Advisor.

The appointment comes as the Company accelerates its growth strategy across two complementary businesses: GameGolf, its AI-powered golf technology platform, and Altus Sports Group (“ASG”), its majority-owned subsidiary focused on talent representation, athlete branding and sports marketing. Elgoodah will serve the Company and ASG in a non-executive, advisory capacity.

Elgoodah brings nearly a decade of experience at the intersection of sports, technology, media and investment. He has worked with leading sports organizations and executives, including the National Basketball Players Association, where he serves as an advisor to the Executive Director. He previously spent five years with the Golden State Warriors, including the team’s 2022 NBA championship season.

Elgoodah is also an investor and advisor across a range of sports and technology ventures, including investments and strategic roles with The Bay Golf Club, Oakland Roots Sports Club and Caledonian Braves Football Club.

“Mujtaba brings a perspective that is particularly valuable to us as we expand ASG,” said Soumya Das, Chairman and CEO of GYG. “He understands the sports business from the athlete, team, league, media and investment perspectives. That combination can help us identify partnerships and opportunities that extend well beyond golf.”

Mujtaba Elgoodah said, “Sports is undergoing a fundamental transformation as technology changes how athletes perform, fans engage and businesses create value. Game Your Game is building a compelling platform across both golf and the broader sports ecosystem, and I am excited to help the team pursue those opportunities.”

About Game Your Game, Inc.

Game Your Game, Inc. (Nasdaq: GYGY) is an AI-powered sports performance technology company. The Company develops and markets the GameGolf KZN AI™ platform — an integrated golf performance ecosystem of proprietary shot-tracking hardware and subscription-based software solutions. The platform leverages advanced GPS tracking, embedded neural network technology, and AI-powered analytics to provide golfers of all skill levels with real-time insights, on-course strategy recommendations, and personalized performance data. Game Your Game's technology has been adopted by golfers in more than 140 countries, with over 36,000 golf courses mapped and an estimated number of more than 300 million shots tracked across the lifetime of its platforms. The Company is headquartered in Palo Alto, California. For more information, visit www.gameyourgame.com.

About Altus Sports Group, Inc.

Altus Sports Group, Inc., a majority-owned subsidiary of Game Your Game, Inc., was formed in August 2026 to build a connected platform for the sports business across talent representation, athlete branding and sports marketing. For more information, visit www.altus-sports.com.

Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to future events and involve known and unknown risks, uncertainties and other factors that may cause the Company’s or ASG’s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. In some cases, you can identify forward-looking statements by the use of words such as “may,” “could,” “expect,” “intend,” “plan,” “seek,” “anticipate,” “believe,” “estimate,” “predict,” “potential,” or “continue,” or the negative of these terms or other comparable terminology. Forward-looking statements in this press release include, without limitation, statements regarding the Company’s growth strategy, the expansion of GameGolf and ASG, the development of a broader sports technology ecosystem, and the anticipated contributions of Mujtaba Elgoodah to the Company and ASG. These statements are only predictions and involve known and unknown risks and uncertainties, including, but not limited to, the Company’s ability to expand beyond performance tracking products and offerings; the Company’s ability to retain the services of, and realize the anticipated benefits from, its strategic advisors; the Company’s ability to develop ASG’s business and realize the anticipated benefits therefrom; the ability of ASG to attract and retain talent agents, clients and key personnel, including ASG’s founding team; the ability of ASG to identify, negotiate, finance and complete any acquisitions, investments or partnerships on acceptable terms or at all; ASG’s ability to effectively compete in the sports representation and marketing industries; ASG’s ability to comply with regulatory and league rules applicable to talent representation; ASG’s ability to attract athletes to participate in its platform through the engagement of talent agents and sports marketers; and other factors identified in the Company’s filings with the Securities and Exchange Commission (the “SEC”), including the risk factors described in the Company’s Quarterly Report on Form 10-Q for the quarter ended June 30, 2026, the Company’s Registration Statement on Form S-1 (File No. 333-296763), as amended, which was declared effective by the SEC on July 28, 2026, and the prospectus forming a part thereof, [the Company’s Registration Statement on Form S-1 filed with the SEC on August 21, 2026, as amended,] and other periodic and current reports filed with the SEC from time to time, which are available at www.sec.gov. Furthermore, the Company operates in a competitive environment where new and unanticipated risks may arise. Accordingly, you should not place undue reliance on forward-looking statements as a prediction of actual results. The Company undertakes no obligation to update publicly any forward-looking statements for any reason after the date of this press release, except as required by law.

Investor and Media Contact
KCSA Strategic Communications
Phil Carlson, Managing Director
GYGY@KCSA.com