Froosh expands its energy drink range with a refreshing citrus flavour and launches the vitamin-enriched Froosh+ Glow smoothie

Froosh’s refreshingly fruity new products will brighten up the start of autumn. Leading the line-up is the refreshing Froosh Energy Lemon & Lime, which adds a citrus flavour to the energy drink range for adults and provides natural energy. The snack range is also expanding with the Froosh+ Glow smoothie, containing vitamins C and D, while the seasonal favourite Froosh Winter smoothie makes its eagerly awaited return.

“Snacks are playing an increasingly important role in the fast-paced daily lives of families. Consumers expect smoothies to taste good, be convenient and offer properties that support wellbeing. Naturalness and healthier choices also feature prominently in many consumers’ purchasing decisions. Our products combine fruitiness and great taste with properties valued by consumers, such as added vitamins in smoothies and natural caffeine from guarana in energy drinks,” says Julia Weijola, Marketing Director at Froosh.

Froosh is known for its refreshing fruit and berry smoothies, which inspired the brand to expand its range into energy drinks for adults in spring 2026. The existing apple & pear, peach & passion fruit, and raspberry flavours will now be joined by the new autumn flavour, Froosh Energy Drink Lemon & Lime. Froosh Energy drinks combine fruit juices, vitamins and natural caffeine from guarana. The products contain no added sugar or colourings.

Froosh Energy Drink Lemon & Lime 330 ml
A citrus-flavoured energy drink containing 13% lemon, lime and apple juice. No added sugar: the drink has a low sugar content of 0.8 g/100 ml, with all sugar originating from fruit juices. One can contains 105 mg of natural caffeine from guarana. A refreshing option for adults looking for a more natural-tasting energy drink. The aluminium can is to be returned through the deposit return system. Available in K stores from 27 August and S stores from 8 September.

Froosh+ Glow smoothie 235 ml
A fruit smoothie responding to consumers’ growing interest in wellbeing. Froosh+ Glow contains vitamins D and C: vitamin C contributes to normal collagen formation for the normal function of the skin and helps reduce tiredness and fatigue as part of a varied diet and healthy lifestyle. A tropical flavour with a citrus twist. No added sugar. Packaged in a CartoCan, which should be sorted as carton packaging. Available in K stores from 28 September and S stores from 22 September.

Froosh Winter smoothie 250 ml
The limited-edition smoothie created for the winter season returns in response to consumer demand. Its rich apple and cinnamon flavour profile is ideal for autumn and Christmas. Delicious enjoyed as it is or warmed. Made from fruit, with no added sugar. Available in K stores from 28 September and S stores from 22 September.

Fazer recommends a varied diet and healthy lifestyle. Froosh Energy products are not suitable for children, young people, pregnant or breastfeeding women, or people sensitive to caffeine. The maximum recommended consumption is three cans per day.

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Further information:

Fazer’s media phone line is open Monday to Friday from 8.00 to 16.00, tel. +358 40 668 2998, media@fazer.com

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros.

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