FB Success Story: +155% FTD, 135% ROI

Following Meta's algorithm updates, many media buying teams found it much more difficult to scale Facebook traffic. Customer acquisition costs increased, advertising accounts became less stable, and even successful campaign combinations lost their effectiveness faster.

In the new Success Story, N1 Partners explains how they helped a media buying team specializing in Facebook traffic for the iGaming vertical adapt to changing market conditions and successfully scale traffic acquisition across Tier-1 GEOs.

The results after nine months of collaboration were impressive: a 155% increase in FTDs, 135% ROI, and a 22% reduction in average CPA.

About partner

The featured partner is a media buying team with four years of experience in affiliate marketing, specializing in Facebook traffic acquisition for iGaming products.

At the beginning of the partnership, the team was already working with Tier-1 GEOs, including Canada, Germany, New Zealand, and Australia. They consistently identified profitable campaign combinations but encountered the typical scaling limitations faced by many teams in the industry.

To continue growing, they needed a partner offering high-quality products with strong Reg2Dep and LTV performance, reliable payouts, and responsive support capable of handling increasing traffic volumes.

Why did they choose N1 Partners?

Several factors influenced their decision:

1. High Reg2Dep rates;
2. Strong player LTV performance;
3. Reliable and consistent payouts;
4. Fast and responsive affiliate manager support;
5. The ability to work with multiple brands within a single ecosystem.

For the initial testing phase, the team selected N1 Bet, RollXO, Lucky Hunter, and Retro Bet.

"Working with several brands at the same time gave the team much greater flexibility. Whenever one product started losing performance, we could quickly redirect traffic to another brand without interrupting our buying activity," explained Polina Bogatko, Affiliate Manager N1 Partners.

Preparing for launch

Before launching the campaigns, N1 Partners specialists analyzed the partner's previous performance and proposed a structured testing plan.

Instead of focusing on a single offer, they decided to test multiple brands simultaneously. This approach allowed them to identify much faster which products performed best with Facebook traffic in each GEO.

At the start, the partner also received several recommendations:

• Start with the CPA payment model;
• Separate advertising campaigns by audience type;
• Build dedicated landing pages for each GEO instead of using one universal funnel;
• Test broad audiences without narrow interest-based targeting;
• Use multiple creative formats;
• Evaluate not only registration costs but also the quality of acquired players.

This strategy helped identify promising campaign combinations early while preventing unnecessary spending on underperforming campaigns.

Choosing GEOs, offers and creatives

N1 Partners affiliate manager shared internal performance data highlighting products that consistently delivered strong results with Facebook traffic.

For the first stage, three high-potential GEOs with stable demand were selected:

1. Canada;

2. Germany;

3. New Zealand.

Australia was intentionally excluded from the initial testing phase to concentrate the available budget on fewer markets and collect meaningful data more quickly.

Offers were selected primarily based on two key metrics: deposit conversion rate and player quality. Among all available brands, the selected products consistently demonstrated the strongest overall performance.

For every GEO, the team created special creatives featuring localized visual elements and market-specific bonus offers.

Workflow organization

After launch, specialists from N1 Partners worked alongside the partner on a daily basis, analyzing campaign performance and deciding on the next optimization steps.

"Regular data sharing allowed us to detect changes almost immediately. We didn't wait until the end of the week, we adjusted offers, budgets, and creatives as soon as we saw a consistent performance signal," noted Polina Bogatko, Affiliate Manager N1 Partners.

Teams closely monitored:

1. Reg2Dep and LTV;

2. Player quality;

3. Budget allocation between products;

4. Individual GEO performance;

5. Results of newly launched creatives.

Most operational questions were resolved by the affiliate manager within a few hours. This allowed the partner to quickly switch offers and launch additional tests without interrupting traffic acquisition.

Initial hypotheses

During the preparation phase, N1 Partners suggested testing several working hypotheses:

1. Video creatives could outperform static banners;

2. Different advertising concepts might attract audiences of different quality;

3. Rapid budget increases could reduce campaign stability;

4. Evaluating traffic solely based on acquisition cost does not reflect its actual value.

The team tested lifestyle creatives, game-focused concepts, bonus offers, and social proof elements. Budgets were increased gradually, while campaign performance was evaluated not only by CPA but also by player behavior after making their first deposit.

"The ability to compare several brands simultaneously played a crucial role. Whenever statistics indicated a decline in traffic quality, we suggested another product or reallocated the budget. This helped maintain acquisition momentum without relying on a single offer," commented Polina Bogatko, Affiliate Manager N1 Partners.

Strategy and optimization

After the initial testing phase, the team focused on increasing traffic volumes without compromising player quality.

To achieve this, the partner:

1. Duplicated the highest-performing campaigns;

2. Regularly launched new creatives;

3. Split campaigns by device type;

4. Applied successful approaches to markets with similar audience characteristics.

At the same time, budgets were increased gradually, helping maintain campaign stability while keeping CPA within the target range.

What delivered the best results?

Four optimization strategies produced the strongest performance improvements:

1. Creative localization;

2. Continuous production of fresh advertising materials;

3. Pausing underperforming campaign combinations within the first 48 hours;

4. Optimizing based on player quality rather than CPA alone.

At one stage of the campaign, the affiliate manager noticed that one of the brands was achieving a significantly higher Reg2Dep rate from Facebook traffic in Canada.

After jointly reviewing the data, part of the advertising budget was shifted toward that product.

"The decision was based on more than just the number of deposits. We also evaluated player LTV and repeated activity. After reallocating the budget, profitability increased, and further scaling became much more stable," said Polina Bogatko, Affiliate Manager N1 Partners.

Results

After nine months of collaboration, every key performance indicator improved significantly.

• Monthly FTDs increased from 450 to 1,150 (+155%);
• ROI increased from 86% to 135%;
• Average CPA decreased by 22%;
• Revenue increased by approximately 2.5 times;
• Player LTV increased by 25%.

The most important achievement was not a single successful campaign but the creation of a sustainable Facebook traffic acquisition model. The partner was able to continuously scale traffic across Tier-1 GEOs without experiencing a proportional increase in acquisition costs.

Key takeaways

1. What was the biggest advantage of working with N1 Partners?

According to the media buying team, working with N1 Partners helped establish a clear and scalable traffic acquisition process.

The main contributing factors were high-quality products, strong Reg2Dep performance, and constant communication with the affiliate manager. The team also emphasized that N1 Partners specialists proactively suggested new testing hypotheses before market changes began noticeably affecting campaign performance. This allowed them to stay ahead of industry trends instead of reacting only after performance had already declined.

2. What made the results possible?

Polina Bogatko, Affiliate Manager N1 Partners: "The biggest factor behind our success was the partner's willingness to continuously test new approaches. We evaluated not only Facebook campaign metrics but also player quality for every brand and GEO. This enabled us to redistribute budgets quickly and focus on the most promising campaign combinations.

After launching localized creatives and testing new audiences, the number of FTDs in Canada nearly doubled within just a few weeks, while campaign ROI remained stable. This clearly demonstrated the importance of continuous testing, fast analytics, and close collaboration between both teams".

Scale your Facebook traffic with N1 Partners!

N1 Partners gives affiliates access to:

• 14+ casino and betting brands with high Reg2Dep 
• 10+ Tier-1 GEOs
• CPA up to €700 and RevShare up to 55% + NNCO for top partners

Be number one with N1!