Fazer’s Amerikan pastilli, Lontoo rae, Avec dragées and Marianne dragées will be brought under the Marianne brand – familiar flavours remain unchanged

Fazer is renewing the Marianne product family by bringing together several dragée and pastille products under the Marianne brand. The aim of the renewal is to accelerate the international growth of one of Fazer’s best-known brands and introduce these Finnish favourites to new consumers on the international market. The recipes and flavours of the products will remain unchanged.

As part of the renewal, Amerikan pastilli milk chocolate pastilles, Lontoo rae liquorice dragées, Avec dragées and Marianne dragées will be brought under the Marianne brand. A unified brand and packaging design will strengthen the visibility of the products and support their international growth. The renewal will be reflected in the product names and packaging, while the old names will continue to be prominently displayed to help consumers easily find their favourites on store shelves. The traditional wrapped Marianne sweets will remain unchanged.

“Marianne is an iconic Finnish confectionery brand whose recognition and appeal already extend beyond Finland’s borders. Many of our beloved dragée products, on the other hand, are known almost exclusively in Finland. By bringing them together under the Marianne brand, we can build a stronger and more recognisable portfolio while supporting growth in international markets, all while keeping the beloved flavours unchanged,” says Tom Lindblad, Managing Director of the Candy business unit at Fazer Confectionery.

Familiar products with a new look

Retaining the old product names that consumers know and recognise on the packaging will support product recognition during the transition. The products moving under the Marianne brand are:

• Marianne Milk Chocolate Dragée (Amerikan pastillit pastille)
• Marianne Liquorice Dragées (Lontoo rae pastille)
• Marianne Milk Chocolate Dragées (Avec-dragées)
• Marianne Mint Chocolate Pearls (Marianne-drageés)

As part of the renewal, the product family will also be expanded with a new product: Marianne Toffee Chocolate Dragées.

Production of Marianne began in 1949, and over the years it has grown from a single product into a strong confectionery brand. The range has included various flavour variants and products, and Marianne is known not only in Finland but also in Sweden, Denmark and Norway. The renewed Marianne dragée range will also become available in other Nordic countries.

Renewed range to be presented at Marianne Day in Lappeenranta on 13 August

The new Marianne dragée range will arrive in stores in mid-August 2026. Consumers will be able to explore the renewed products for the first time at the Marianne Day event held in Pusupuisto, Lappeenranta, on Thursday 13 August 2026 from 16:00 to 20:00.

Fazer dragées

• Avec, originally launched under the name Ranskalaiset Pastillit (“French pastilles”) has been in production since 1929 (with the exception of the years 1941–1948). The product name changed to Avec in 1983.
• Amerikan pastillit (“American pastilles”) were launched in 1953, although the origin of the name has not been preserved in historical records. The name was likely influenced by the admiration for America that was widespread during the 1950s.
• Lontoo rae (“London dragées”) was launched in 1957 by Chymos. The product became part of Fazer’s portfolio in the early 1990s when Fazer acquired Chymos.

Print ready images: https://fast.fazer.com/l/DR7JZNfCqCdW

Further information

Liisa Eerola, Communications Director, Fazer Confectionery

Tel. +358 44 710 8860, liisa.eerola@fazer.com, media@fazer.com

Fazer Group

Fazer, The Food Experience Company, enables people to enjoy the best moments of their day. Our mission, Food with a purpose, builds on our strong more than 130-year heritage, consumer first approach and innovations to create the food experiences of the future. With our dedicated team of almost 6,000 professionals, we focus on fast-moving consumer goods and our direct-to-consumer business in Northern Europe and beyond, with exports to more than 40 countries. Fazer’s operations comply with its Code of Conduct that is based on the Group’s values and the UN Global Compact. In 2025, Fazer Group had net sales of 1.200 million euros.

Northern Magic. Made Real.