Echelon AI Launches in the Nordics with B3 Now as Its First Partner
B3 Now, a specialist company within B3 Consulting Group, has become the first Nordic partner of US-based Echelon AI. Under a new partner and reseller agreement, B3 Now will introduce Echelon's AI agents for ServiceNow to the Swedish, Norwegian, Danish and Finnish markets. The partnership combines Echelon's technology with B3 Now's established ServiceNow organisation and existing customer relationships across the Nordics.
The agreement enables B3 Now to offer Echelon’s AI agents as an integrated part of its existing ServiceNow offering. The agents work directly within the customer’s ServiceNow environment and can, among other things, analyze the platform, develop solution designs, build and test functionality, and document and review changes. By automating parts of the time-consuming development and management work, customers can shorten lead times, reduce costs, improve quality and free up time to focus on issues more closely tied to their core business.
- The question is not whether AI agents will change how ServiceNow solutions are delivered, but how quickly. We choose to lead the way. With Echelon, our customers get faster delivery and higher quality, while our consultants take responsibility for the big picture and ensure that the solutions create real business value, says Stefan Saarnak, CEO of B3 Now.
Echelon AI was founded in 2025 and develops AI agents specifically designed for work in ServiceNow. According to the company, its technology is already being used in production by companies including HubSpot, ASICS and UnitedHealthcare.
The agents learn the customer’s ServiceNow instance, architecture and ways of working, enabling them to perform tasks traditionally carried out by consultants and developers. They can manage the entire process, from interpreting business requirements and developing solution proposals to development, testing, documentation and reviewing changes before they are deployed to production. All work is carried out under human supervision.
- Partnering with B3 is a crucial step in bringing Echelon to the world stage. B3's position in the Nordic market combined with Stefan Saarnak's and Pontus Thell's deep experience in enterprise IT, specifically ServiceNow, makes them the perfect partner to expand into this new geography. We're excited to bring the power of Echelon to B3's customers, with AI enabling them to achieve their ServiceNow goals much more effectively, Rahul Kayala, Founder and CEO of Echelon AI.
The partnership is part of B3 Now’s investment in a more AI-driven delivery model, in which AI agents are used as an active part of delivery teams rather than as standalone tools. The initiative also aligns with B3 Consulting Group’s broader work with generative AI and automation, which is being progressively integrated into the Group’s offerings.
The agreement takes effect immediately. B3 Now plans to begin introducing the solution to customers in Sweden, Norway, Denmark and Finland over the coming weeks.
About B3 Now
B3 Now is B3 Consulting Group’s specialist ServiceNow company. B3 Consulting Group has approximately 900 employees. B3 Now helps organizations get more value from their ServiceNow platforms through certified consultants and an AI-driven approach.
About Echelon AI
Echelon AI builds AI agents that implement, develop and manage ServiceNow platforms, covering everything from requirements analysis and solution design to development, testing and documentation. The company was founded by former leaders from Moveworks, now part of ServiceNow, and is headquartered in San Francisco. Echelon was built for ServiceNow and is now gradually expanding to additional platforms.
For more information, please contact:
Stefan Saarnak, CEO, B3 Now
+46 76 725 7059
stefan.saarnak@b3.se