Purchase of Ordinary shares of 100,000 shares at 69.5

Victoria PLC

03 August 2026

Victoria PLC

                                                                    ("Victoria", the "Company", or the "Group")

Director/PDMR Dealing

Victoria PLC, (LSE: VCP) advises that on 31 July 2026, Geoffrey Wilding, Executive Chairman, purchased 100,000 Ordinary Shares of 5 pence each.

Following the purchase, Geoffrey Wildings' beneficial interest in the Company is 22,688,650 Ordinary Shares, which represents 19.67 per cent of the issued share capital of the Company.

Notification and public disclosure of transactions by persons discharging managerial responsibilities and persons closely associated with them.

	1	Details of the person discharging managerial responsibilities/person closely associated
	a)	Name	Geoffrey Wilding
	2	Reason for the notification
	a)	Position/status	Executive Chairman
	b)	Initial notification /Amendment	Initial notification
	3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
	a)	Name	Victoria plc
	b)	LEI	2138002K6ECECHVCQN25
	4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
	a)	Description of the financial instrument, type of instrument Identification code	Ordinary Shares of 5p each GB00BZC0LC10
	b)	Nature of the transaction	Purchase of Ordinary shares
	c)	Price(s) and volume(s)	Price(s) Volume(s) 69.5p 100,000
	d)	Aggregated information - Aggregated volume  - Price	N/A - single transaction
	e)	Date of the transaction	31 July 2026
	f)	Place of the transaction	London Stock Exchange

For more information contact:

Victoria PLC Geoff Wilding, Executive Chairman Alec Pratt, Chief Financial Officer www.victoriaplc.com/investors-welcome Via Edelman Smithfield PR Singer Capital Markets (Nominated Adviser and Joint Broker) Shaun Dobson, James Fischer +44 (0)20 7496 3095  Berenberg (Joint Broker) Ben Wright, Harry Nicholas, Tom Ballard +44 (0)20 3207 7800 Edelman Smithfield (Investor Relations) Alex Simmons +44 (0)7970 174 353 or alex.simmons@edelmansmithfield.com

About Victoria PLC (www.victoriaplc.com)

Established in 1895 and listed since 1963 and on AIM since 2013 (VCP.L), Victoria PLC, is an international manufacturer and distributor of innovative flooring products. The Company, which is headquartered in Worcester, UK, designs, manufactures and distributes a range of carpet, flooring underlay, ceramic tiles, LVT (luxury vinyl tile), artificial grass and flooring accessories.

Victoria has operations in the UK, Spain, Italy, Belgium, the Netherlands, Germany, Turkey, the USA, and Australia and employs approximately 5,000 people across more than 30 sites. Victoria is Europe's largest carpet manufacturer and the second largest in Australia, as well as the largest manufacturer of underlay in both regions.

The Company's strategy is designed to create value for its shareholders and is focused on consistently increasing earnings and cash flow per share via acquisitions and sustainable organic growth.

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