Aspia Group Announces Internal Promotion of Hampus Boström to Chief Commercial Officer

Aspia, the premier growth partner for tech-enabled business services across Northern Europe, today announced the internal promotion of Hampus Boström to the newly created role of Chief Commercial Officer at group level. Operating across all regional markets, Boström joins the Group Management Team and reports directly to Group CEO Ola Gunnarsson.

In this new role, Boström will drive unified commercial development across all markets to accelerate regional momentum. His primary focus will be on accelerating strategic sales to large enterprise customers, optimizing group wide sales processes, and positioning Aspia as the natural go-to partner for corporations seeking a coordinated, cross border platform for accounting, payroll, tax, and advisory services. Boström will also oversee the group level marketing strategy, combining high level organizational design with hands on involvement in key Pan-Nordic sales cases.

“When we talk to our clients about the Dare to Grow mindset, we have to live it ourselves. Promoting Hampus from within to this critical group level role is the perfect testament to that commitment. Hampus has a deep understanding of our markets and a proven ability to design highly performing commercial models. As we accelerate our shift toward cross-country service organizations, his hands on involvement in strategic enterprise accounts will be invaluable. He is exactly the leader we need to unify our Pan-Nordic sales engine.", says Ola Gunnarsson, CEO of Aspia Group.

"Having been part of Aspia’s journey, I know first-hand the significant potential we have across our regional markets. True commercial alignment is never a solo journey, and our clients with Pan-Nordic operations are looking for a seamless, coordinated platform that supports their operations while respecting local requirements. I am honoured to step into this new role and help design a future-proof commercial structure. Together with our regional teams, we will work closely with our largest clients, create stronger cross-border growth opportunities, and build a more coordinated and effective commercial platform across the region." says Hampus Boström.

This strategic appointment marks a major milestone in Aspia’s own journey of transformation. As the company continues to evolve its footprint from a traditional service provider into a dedicated regional growth partner, building a unified commercial leadership team is a natural next step.

For further information, please contact: 

Ola Gunnarsson 
CEO, Aspia Group 
ola.gunnarsson@aspia.se 

About Aspia Group
Aspia Group is Northern Europe’s leading growth partner for tech-enabled accounting, payroll, tax, and advisory services. We provide the financial clarity and trust required for over 30,000 customers to lead with confidence. By combining personal expertise with smart technology, we manage complexity so our clients can focus on their ambition and drive real impact across the region. With 3,000 employees across more than 100 offices and an annual turnover of SEK 3.5 billion, the Group includes the brands Aspia, Accountor, and Skeppsbron Skatt. Aspia. Dare to Grow.