Gana Media Group PLC
27 August 2026
27 August 2026
Gana Media Group plc
("GANA" or "the Company")
Estadio Deportes signs American Football Broadcasting Partnership
Gana Media Group plc is pleased to announce that its Mexican sports media platform, Estadio Deportes, has entered into a content and broadcasting partnership with Máximo Avance, the holder of broadcast rights for matches from ONEFA (Organización Nacional Estudiantil de Fútbol Americano), Mexico's leading university American football competition.
Under the agreement, Estadio Deportes will produce content and broadcast matches involving UNAM (Universidad Nacional Autónoma de México), UVM (Universidad del Valle de México) and UDLA (Universidad de las Américas) across its digital platforms, including YouTube, Instagram and Facebook.
The agreement initially covers 15 regular season fixtures between September and November 2026. Should the participating teams qualify for the playoffs, Estadio Deportes will also broadcast their postseason fixtures.
As part of the partnership, Estadio Deportes will also launch a dedicated American Football section on estadiodeportes.mx, providing ongoing coverage, news and related content around ONEFA and Mexican university American football.
The partnership further expands Estadio Deportes' live sports and original content offering and strengthens its presence amongst another highly engaged segment of the Mexican sports audience.
Broadcast Schedule
● 5 September - UVM vs IPN (Burros Blancos)
● 12 September - UNAM vs IPN (Burros Blancos)
● 12 September - UDLA vs IPN (Aguilas Blancas)
● 18 September - UNAM vs ITESM Puebla
● 19 September - UVM vs CETYS
● 26 September - UDLA vs Universidad Anáhuac
● 3 October - UVM vs IPN (Aguilas Blancas)
● 3 October - UNAM vs ITESM Estado de México
● 9 October - UVM vs UNAM
● 10 October - UDLA vs UANL
● 17 October - UNAM vs IPN (Aguilas Blancas)
● 24 October - UDLA vs UNAM
● 30 October - UNAM vs Universidad Anáhuac
● 6 November - UDLA vs ITESM Puebla
● 7 November - UVM vs UANL
Gerardo Velazquez De Leon, Head of Estadio Deportes, commented:
"This is another important step in building Estadio Deportes into a broader sports destination for Mexican fans. Live sport gives us the opportunity not only to bring audiences to our platforms for the games themselves, but to build content, conversation and engagement around those events throughout the season.
"American football has a passionate audience in Mexico and this partnership allows us to expand into that community while continuing to grow the reach and relevance of Estadio Deportes."
Lorenzo Caci, COO of Gana Media Group, commented:
"The continued expansion of Estadio Deportes is an important part of our wider strategy. Our advantage is that we are building an integrated sports ecosystem incorporating media, live content, fan engagement and gaming.
"Adding further sports rights and original content strengthens that ecosystem, broadens the audiences we can reach and creates additional opportunities for us to engage and ultimately monetise sports fans across the Group."
For further information, please contact:
Gana Media Group plc
John Barker, Chairman
+44 7711 920 865
www.ganamediagroup.com
Beaumont Cornish (Nominated Adviser)
James Biddle and Roland Cornish
+44 (0) 20 7628 3396
AlbR Capital Limited (Broker)
Lucy Williams and Duncan Vasey
+44 (0) 20 7469 0930
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